Core Principles of our Investment Philosophy

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White Paper: The RJR Associates Approach to Portfolio Construction

The cornerstone of our investment philosophy is that capital markets work. Our commitment to this well-substantiated fact dictates all we do. In well-functioning markets, the buyer has the same information as the seller, new information comes randomly and prices quickly reflect this new information. Therefore:

  • No identifiable trends or biases in price patterns appear
  • Returns come only from bearing risks that can’t be diversified away
  • Costs matter

Applying our investment philosophy to investment management means:

  • Realizing market returns at minimum cost will result in superior performance
  • Most performance is explained by a strategic asset allocation
  • Results must be periodically measured against established goals in a straightforward and understandable way

We work to ensure a client’s portfolio bears only those risks for which it is expected that the market will provide a commensurate return.

Our approach includes:

  • Establishing the risk profile that is consistent with the achievement of our client’s goals
  • Identifying investment alternatives to achieve efficient diversification within particular asset classes
  • Examining past returns and return variability and correlations to integrate investment objectives with what can be expected from capital markets
  • Building a portfolio that provides a return commensurate with the risk profile through complete diversification and relentless focus on cost
  • Developing and implementing systems to periodically measure and monitor results
  • Reevaluating and rebalancing the portfolio

The underlying principle that capital markets work is the cornerstone of our approach. We develop a strong working relationship with our clients to ensure that they:

  1. Understand that risk and return are connected
  2. Develop reasonable expectations for portfolio performance
  3. Appreciate that achieving market returns produces superior results over the long run
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